One great read from this past week to share with you: This (massive) post from Huggingface 'AI Agents are here. What now?'. It's worth reading, but since it's a very long article, I've summarized it from a marketing standpoint.
AI Agents
Artificial Intelligence Ethics
Autonomous Systems
AI hallucination is one of the 'big deals' in AI.
January 16th, Apple stopped using its AI tool that made short versions of news stories because it kept making mistakes. The tool was showing phone alerts that looked like real news but had wrong information in them. At first, Apple waited a while and said they would just add a note saying AI made these summaries. When people kept complaining, Apple turned off the tool completely for news apps.
It is now possible to evaluate LLM hallucination rates in specific contexts, particularly when summarizing documents or working with verifiable source material.
This is helpful for those who know a little about AI. It would be good to make such information more user friendly for those who don't know as much and don't know which model is being used by which platform's basic version, pro version, and more advanced paid and enterprise versions. It would make it easier for them to know where to place their hard-earned $20 a month for the biggest bang for their buck.
Source: https://martech.org/why-traditional-marketing-systems-cant-keep-up-with-ai-and-what-to-do-about-it/
In 150 years, the manufacturing industry has evolved from a system based on skilled craftsmen to automated, computerized and flexible manufacturing systems.
Today, marketing is based on an apprenticeship system, with mentors, training and experienced professionals overseeing the actions taken.
AI Marketing can potentially increase efficiency and productivity, but will this benefit be challenged if approvals remain manual?
After the deal struck between Google and Reddit earlier this year, OpenAI has now struck a deal with Reddit to get real time access to posts there and feed them into ChatGPT. Personally, I have delved deep into the comments in Reddit when doing research on a subject matter (ask me about the time I spent last year researching the exotic lumber market and the details around milling and working with woods like genuine mahogany). Had ChatGPT been able to access those comments and data last year, it would have saved days' worth of time in my research (I tried using it last year and noticed that it was hallucinating a lot and producing false information, which I sometimes only discovered days later when I delved deeper into the subject matter, and went back to correct my initial information gathered from ChatGPT). So the access of LLMs to niche commentary…
in Content Strategy > I was wondering if anyone here has skills in AI search x local SEO? Cos I am not convinced a small yoga teacher website for instance should include a topic cluster 🤔
This is a great breakdown! I must admit that I am still getting mixed up on the differences between an AI agent and an AI assistant, though.