Our Story
It began in November 2022, when a daily habit of testing, learning, and tracking AI’s impact on marketing sparked the creation of a WhatsApp group—spontaneously named Women Love AI Marketing. Started by six friends, incidentally also French marketing pros with strong US experience (Marie, Isa, Anne-Laure, Delphine, Sandra, and Karine), the group grew to include both French 🇫🇷 and American 🇺🇸 women working at the intersection of Marketing and AI. As AI reshaped their careers, the group evolved from casual chats to a formal community—built to connect, share, and grow together.
Welcome to Women Love AI Marketing!
Meet The Leading Team
Karine Abbou
AI Search & Content Strategist | GEO Instructor I WLAIM Founder
Karine is a Pioneer in Generative Engine Optimization (GEO) and AI Search Strategy. A former business lawyer and educator, Karine leverages her background in rigor, logic, and pedagogy to master the complex new world of AI-driven search. While she brings 15+ years of experience in high-stakes B2B marketing (Law, VC, Cybersecurity), her current mission is singular: helping brands migrate from traditional SEO to the new era of Answer Engines.
Since Google's pivot in May 2023, Karine has been laser-focused on decoding the mechanics of AI visibility. She translates the technical shifts of platforms like ChatGPT, Perplexity, Google AI Overviews and Google AI Mode into actionable strategies for businesses. She doesn't just teach content creation; she teaches content discoverability for the AI age to C-Suites Leaders. Through her GEO Masterclass and GEO Bootcamp, she equips leaders, entrepreneurs and CMOs to ensure their brand remains visible when the algorithm—not a human—is the gatekeeper.
Outside of work, Karine is a passionate runner, taekwondo and pilates enthusiast. She proudly completed her first full marathon in 4 hours and 44 minutes. She’s also a proud mom of three boys — and affectionately known as the “Queen of Lunchboxes,” having earned the coveted Best Lunchbox Meal title at her sons’ schools three years in a row.
But among all her accomplishments, one of the things she’s most proud of is this community.
Isabelle Defay
VP Sales
Isabelle is a pioneer of inbound marketing and an expert in account-based marketing in France. After a decade at Canal+ (TV) Customer Relationships Center, she co-founded one of the first inbound marketing agencies in France in 2012. For over 15 years, Isabelle has been helping key accounts and SMBs to develop their business through brand content, digital marketing, marketing automation tools, CRM and new sales prospecting methods.
Anne Laure
Content Marketing Manager
With over 15 years of experience in digital communication, Anne Laure is a content strategist who blends editorial expertise with a deep understanding of SEO and brand content. From publishing houses like Gallimard to digital media giants such as Aufeminin and Marmiton, her career spans B2B, B2C, and agency work.
Today, she works as a consultant for clients like BETC Fullsix and SFR Business, helping brands navigate the evolving digital landscape — especially with the rise of generative AI.
Collaborative by nature, Anne Laure thrives in communities and believes in the power of collective intelligence. She's also a marathon runner, passionate about food, and once ran a blog dedicated to both!
Our Advisory Board
Our community is strengthened by the expertise and guidance of two dedicated advisors who bring their unique perspectives and experience to the "Women Love AI" initiative.
Laura Bokobza
Growth & Business Development Advisor
A business strategist and "sparring partner" for CEOs, Laura Bokobza brings her expertise in scaling businesses and activating growth to the Women Love AI community. Her commitment to advancing women in technology and deep understanding of strategic marketing drive our community's expansion initiatives.
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Constance Henault
AI & Tech PR & Communications Advisor
A Silicon Valley-trained communications strategist with extensive tech industry experience, Constance Henault champions women in AI through her role on the "Young Woman Engineer in AI Award" jury. Her expertise in digital communications and passion for advancing women in technology makes her an invaluable advisor for the Women Love AI marketing community.
