AI Marketing "Hands-On"

We had an incredible workshop led by one of our member, Marie-Laure. It was litterly a masterclass on how to build, on your own and with zero coding skills, your AI assistant to help you create content at scale for a website rebranding and rewriting of a tone of voice.

Main Take Aways from this workshop:

• Assistants and agents serve different purposes in AI applications.

• Automation in digital marketing is evolving with AI technologies.

• Real-time user behavior analysis is crucial for effective marketing.

• Chatbots function differently from advanced AI agents.

• Personalization is key in AI-driven content creation.

• Branding strategies must adapt to new digital landscapes.

• Content creation requires a clear tone of voice.

• AI tools can significantly enhance SEO efforts.

• Technical knowledge is beneficial but not mandatory for using AI.

• Continuous learning is essential in the rapidly changing AI field. Prompt engineering is crucial for effective communication.

• Tone of voice should be professional yet accessible.

• Personal branding enhances visibility and credibility.

• AI can transform content while maintaining brand voice.

• Clear structure is essential for effective dialogues.

• Anyone can start using AI tools with minimal investment.

• Understanding your needs is key to using AI effectively.

• AI can help create structured use cases for businesses.

• Focus on concrete results rather than theoretical concepts.

• AI tools can simplify the process of content creation. You have to know your job by heart.

• It's only the beginning of the work with LLMs.

• Customization is key for effective AI integration.

• The future of consulting will be hybrid with AI tools.

• Strategic thinking is essential in AI implementation.

• Demystifying AI is crucial for everyday users.

• AI can help create experts in various fields.

• Understanding the constraints of LLMs is important.

• You can start using AI tools immediately.

• The landscape of consulting is changing rapidly due to AI.

Our next community workshop is in 3 weeks and it's about AI Imagery: We will learn how to create branded images with Midjourney (workshop in 🇺🇸).

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♻️ If you're a women marketers willing to learn how to apply AI to your job, you can join us ▶️ here.