🌟 The Great Social Media Reset: AI & Politics Reshaping Digital Platforms
This past Monday we welcomed new members in our European Group. It was awesome to both get to meet new brillants minds AND to debrief on specific AI News impacting Marketing. Monday being the day following Tik-Tok's big "drama ban", we obviously talked a lot about it - and the way social media platform are shifting.
In Short:
We're witnessing an unprecedented shift in social media dynamics, driven by two major forces: AI innovation and evolving political stances from tech leaders.
As Sundar Pichaï said, AI is a massive platform shift.
While this is significant for Google, it's even more transformative for social networks. The recent landscape changes are fascinating:
Perplexity AI's bold moves: first acquiring Read. cv then making a surprising bid for TikTok US - showing how AI companies are ready to reshape social networking
Bluesky's explosive growth (17x increase in engagement) shows appetite for decentralized alternatives.
Eric Schmidt's reported Hooglee: An AI-powered video generation and social networking platform. Launched this January, Hooglee aims to revolutionize video creation. Schmidt's goal is clear: challenging platforms like TikTok.
The TikTok situation ( this article is a great summary) creating space for newcomers like Red Note.
New platforms like Republike, launched in November 2022 and aiming to revolutionize content creation and monetization are challenging traditional content ownership models.
This is it: AI isn't just a feature anymore - it's becoming the foundation for entirely new social platforms.
Combined with unprecedented political involvement from tech leaders, we're living LIVE the first major restructuring of social media since the early 2010s.
The Perplexity-TikTok bid especially highlights (one more time) how AI companies are no longer content being tools for existing platforms - they're aiming to become the platforms themselves.
Zero-click search is here. Zero-click content too.
Questions for you:
With AI companies now making plays for social platforms, how do you think this will change content creation and user experience?
Which of those new social media platform to you consider switching to/ try?
#FutureOfSocialMedia #AI #DigitalTransformation #TechTrends #Innovation #PerplexityAI #TikTok
I definitely am interested in finding out more about Hooglee (and recently created my Bluesky account). As for the first question, I think it will be harder for users to distinguish real from synthetic content, to know what is true and what is fake information, so users will need to get better at discerning that (if that's even possible as AI content quality will continue to improve), or they will need to stick to creators that they know are reliable (in the absence of seals/labels certifying that something is human-generated as opposed to AI-generated).