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Amanda Natividad

VP Marketing at SparkToro | I said Zero-Click content first!

Title :

VP Marketing

Amanda is the VP of Marketing for audience research startup SparkToro, known for her dynamic speaking engagements at conferences like AdWorld, MozCon, and SaaStock. She has guest lectured at prestigious institutions such as Columbia Business School, Cornell University, Stanford University, and the University of Washington. Amanda also teaches Content Marketing 201 on Maven and brings a unique blend of creativity and analytical skills to her role. Her diverse background, including being a Le Cordon Bleu-trained chef and former journalist, adds to her innovative approach in AI marketing.

Company :

SparkToro

Location :

Los Angeles, California, United States

Archetype :

The AI Tech Marketers

Marketing Category :

Content Strategy

Audience :

184,100

Her Wow Content :

Amanda's standout content focuses on "Zero Click Content," a concept that aligns with Rand Fishkin's (THE RandFishkin) idea of "Zero Click Search." In a world increasingly dominated by AI-generated content, zero-click search marketing, and subsequently, zero-click content, are poised to become the dominant marketing strategy. Notably, Amanda's first piece on this topic predates the launch of ChatGPT by several months.

Follow on :

- LinkedIn

- Twitter

- Substack

- Her personal website and the one from the company she works in, Sparktoro

Amanda Natividad
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