Asmita Dubey
Chief Digital & Marketing Officer at L'Oréal
Title :
Chief Digital & Marketing Officer & Member of the Executive Committee
Asmita Dubey is Chief Digital and Marketing Officer for the L’Oréal Group, the world leader in beauty with a purpose to create the beauty that moves the world. She is steering the group to lead marketing in the digital age by staying firmly grounded in Web2.0 deployment — data driven and ROI-based marketing on one hand and cracking the new codes of beauty on the other — and by exploring emerging technologies such as AR, VR, and AI. Asmita believes the future of beauty will be physical, digital, and virtual, and beauty consumer journeys will continue evolving from O+O (offline+online) to O+O+O (offline+online+on-chain). Her interest is to help build brands responsibly, by continuously reinventing beauty experiences.
Company :
L'Oréal
Location :
Greater Paris Metropolitan Region, Île-de-France, France
Archetype :
The AIM Leaders
Marketing Category :
Brand & Creative
Audience :
15,000
Her Wow Content :
Augmented Marketing is the future as the function gets a gen AI makeover at L’Oréal
Her talk at Nvidia: Augmented Marketing in Beauty with Generative AI
« Nous sommes devenus une vraie Beauty Tech » - Image - CB News (We became a pure “Beauty Tech”)
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