Cristina Diezhandino
Chief Marketing Officer at Diageo
Title :
CMO
Cristina is a global business leader with extensive international experience in consumer packaged and luxury goods, having worked in North America, Africa, Latin America, and Europe. As Chief Marketing Officer at Diageo since July 2020, she has led iconic global brands and talented teams. Her previous roles at Diageo include Global Category Director for Scotch, Managing Director for Reserve Brands, and Marketing & Innovation Director for Africa. Cristina's distinguished career also includes leadership positions at Allied Domecq and Unilever.
Company :
Diageo
Location :
London, England, United Kingdom
Archetype :
The AIM Leaders
Marketing Category :
Customer Acquisition
Audience :
15,500
Her Wow Content :
How AI informs Diageo's R&D and media spend, according to the company's CMO
Her interview at The Marketing Society Podcast where Cristina explained how Diageo embraced change and new ways of doing things, purpose-driven branding, diversity and inclusion, and AI.
How Diageo is using AI to halve the price of 1,000 impressions
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