Lara Shackelford

Lara is a visionary leader in AI marketing, serving as the CEO, Founder, and Chief AI Officer of Fidere.ai. With over two decades of experience in Data and AI technologies and a robust background as a Chief Marketing Officer, Lara has held transformative roles at tech giants like Intel, Oracle, and Microsoft. She has also propelled startups like DataStax and Looker to successful exits. Recognized as a LinkedIn Top Voice in AI and Product Marketing, Lara champions diversity, equity, and inclusion in tech. At Fidere.ai, she leads initiatives that rebuild trust between businesses and customers through AI-powered engagements, driving growth and customer satisfaction.