Mallory Willsea

Mallory is a visionary leader in strategic marketing and business development, renowned for driving growth and innovation in higher ed tech and agency companies. With a strong focus on AI-driven marketing strategies, she excels at developing go-to-market plans, leading rebranding initiatives, and utilizing data-driven decision-making processes. Passionate about leveraging AI and insights for growth and operational efficiency, Mallory has built premier media brands to educate and inspire higher education leaders. As a speaker at conferences like the American Marketing Association and eduWeb, she shares her expertise on enrollment marketing, digital strategy, and the transformative power of AI in marketing. Her latest venture, the hit podcast Higher Ed Pulse on the Enrollify network, is essential listening for higher education professionals.