Ruchika Singh

Ruchika is a marketing and data leader with 15 years of experience building diverse, high-impact data science and machine learning teams. Currently at Spotify, she leads the Ads Biz Insights team, focusing on data science, analytics, data enrichment, insights, modeling, measurement, and attribution. Ruchika is at the forefront of applying generative AI to data transformation, developing AI-driven solutions for audience insights, content delivery, and sales and marketing tools. Spotify’s use of AI is well-known, primarily through its AI DJ feature. Ruchika is also the woman behind how Spotify uses predictive algorithms to map customer journeys, ensuring a positive customer experience (CX) that helps convert users into paying customers. Using advanced AI techniques, she actively contributes to brand marketing, customer engagement, and media strategies. Ruchika also shares her expertise with students at universities in NYC, fostering the next generation of data professionals.